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Most lodging providers realize selling packages is smart. It provides your guest with a better overall experience and adds to the profitability of your business. BookingCenter can help sell your packages via the Internet and connect to millions of shoppers. Our packaging capability makes it easy to combine your accommodations with value added Items. And since we are all about efficient management, we integrate the tracking of the package contents for easy fulfillment, financial and daily management.
There are two general places to sell your Packages:
For example:
Packages on your web site
Build you own custom package with complete control over the rooms, items, pricing, dates, and minimum stay requirements.
Example: Romance Package
Combine a room, flowers, and a bottle of wine, etc… and sell it from your website with a two night minimum, available any day of the week.
Example: Midweek Package
Bundle a room, a meal + a spa treatment, etc… and sell as a package to increase midweek bookings. Available Sunday – Thursday only.
Requirements: BookingCenter Pro, Management Tool or MyPMS + POS Module and active in Global Distribution System (GDS) through BookingCenter.
How to Setup a Package
The first step is to plan what is desired in the package. Will you simply make a ‘Fixed’ Package consisting of a marketing ‘concept’ tied to a Room? Or will you make a ‘Dynamic’ Package that taps into specific Inventory Items being managed so that proper financial reporting and daily management of the Items can be readied upon arrival?
What dates will the Package be available on? What minimum stay and maximum stays must be met to purchase the Package? Planning ahead strategically will help when setting up your Packages.
Many lodging providers realize selling packages is smart, as they provide your guest with a better overall experience and add to the profitability of your business.
There are two general places to sell your Packages:
Packages on your web site or a Portal Build your own custom package with complete control over the rooms, items, pricing, dates, and minimum stay requirements. Example: 'Romance Package' combines a room, flowers, and a bottle of wine, etc… and sell it from your website with a two night minimum, available any day of the week. Example: Midweek Package. Bundle a room, a meal + a spa treatment, etc… and sell as a package to increase midweek bookings. Available Sunday – Thursday only.
Packages on the GDS systemsChoose your rooms, rates, dates, and minimum stay requirements, and allow travel agents and large travel portals to add it to their systems to sell as a 'Package'. Example: Business PackagesProvide the GDS systems (travel agents and corporate planners) with a special rate and stay restrictions from Sunday – Thursday for business travelers requiring early breakfast, business office services provided by your staff, and 'turn down' service. A great way to entice mid-week business travel to your inn. Example: Orbitz Package : Provide a Bed, Breakfast, and Spa Package that Orbitz will sell as a composite package to its millions of shoppers.
Types of Packages
Considerations before setting up a Package
The first step is to plan what is desired in the package. Will you simply make a 'Fixed' Package consisting of a marketing 'concept' tied to a Room? Or will you make a 'Dynamic' Package that taps into Rom Rates that vary season by season and add to these 'dynamic rate' changes Items that may be dynamic added as well? What dates will the Package be available on? What minimum stay and maximum stays must be met to purchase the Package? Planning ahead strategically will help when setting up your Packages.