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BookingCenter supports the old Universal and GA4 code paradigms.  The Universal GA code will stop being supported by Google in July 2023, so customers must migrate their GA code to GA4 by that date. 

Note: You must ensure your Google Analytics Account is setup correctly.  We have an article here that explains the  Read the documentation on Google Analytics (GA4) and Google Tag Manager (GTM) for specifics, but below is a general overview.

Setup your Google Analytics account.

In order to get support for setting up Google Analytics and Campaign Conversions, customers need to work with their webmaster - it's not a service BookingCenter provides. There are literally THOUSANDS of webmasters skilled in setting up Google Analytics campaigns and Tag Manager who can assist you.

Install the Tracking Code for Your Product

Once you have setup your Google Analytics account, there is code your webmaster will present to you for entry into the Parameters | Marketing section of BookingCenter program.

...

MyPMS Area: https://mypms.bookingcenter.com/site_enquiry_settings.phtml 
Members Area: https://members.bookingcenter.com/site_enquiry_settings.phtml

Test!

Have your webmaster perform some test bookings to validate their Google Analytics setup is working properly.  Many times no one tests until after many months of a change - and then wonder why the values are not accurate.

KEY NOTES:

BookingCenter requires that an MSO 'Premium Marketing contract' is in place in order for this to work. Go to: http://www.BookingCenter.com/contact to request the service or call us at +1-707-874-3922 ext 201.

KEY NOTES:

Before attempting to implement inline scripting or complex Google Tag Manager code, read the article on the BookingCenter CSP (Content Security Policy) to avoid costly effort at complex coding.

Introducing the next generation of Analytics, Google Analytics 4 (GA4)

Google has published a good article on the new GA4 and tag Manager implementation here: https://support.google.com/analytics/answer/10089681

Install your Google tag

You can use a website builder to finish setup automatically, or install your tag manually. To ensure you get accurate measurement, make sure your tag is installed on every page of your site.

Install the Google tag manually 

<!-- Google tag (gtag.js) -->

<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXX"></script>

<script> window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', ' G-XXXXXXXX ');

</script>